BusinessWeek article on Widgets

BusinessWeek has an article on widgets heralding the age of Web3.0. The idea is that widgets further empower users to be content authors/distributors. In my last post I wrote about the significance of viewing the mass of small blogs and sites out there as the equivilent of a broadcast network - here's a quote that puts it far more eloquently:

"We've got to push it [content] out to where they are," says CBS Interactive (CBS ) President Quincy Smith. "We can't drive everyone to CBS-dot-com-backslash-CSI-backslash. Nobody is around."