The amazing thing to me is that there is a whole gosh darn economy being generated by this thing! People can build their own Second Life objects and sell them to each other for real money. I've made a conscious decision not to try it out - I'm what you call an "addictive" personality for these types of things ;-) but I did spend about an hour watching over a friend's shoulder as he tried to get off of orientation island.
The other thing that is amazing to me is how I suspect people's expectations have changed as the Second Life platform has matured and as people have come to view it as more of a business tool than as a crazy cool community of enthusiasts. It will be very interesting to see how Linden Labs negotiates the transformation.
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