Friday, October 12, 2007

Credit Card Anti-Marketing

From BusinessWeek - an article on "anti-credit card" marketing being done on college campuses.

http://www.businessweek.com/bwdaily/dnflash/content/oct2007/db20071010_959752.htm?campaign_id=nws_insdr_oct12&link_position=link5

Amen to that. Marketers do have an obligation to their clients to help them sell as many widgets, doodads and whatnots as possible as long as the product or service is not inherently dangerous. But very few marketers are willing to be (or can be) honest about the risks of over-consumption of the products they tout. And in the case of credit card companies they make their best profits on customers who can't control their spending.

So, since I feel that Marketers are protected by fee speech, the only thing left is to counter marketing with marketing, and let the most effective creative win.

No comments: